While photographing Moreland, we had the good luck of running into Carol Chancey. Carol, a member of the Moreland Cultural Arts Association, is very enthusiastic about the history of this place. We talked a lot about Lewis Grizzard and Erskine Caldwell and plans for preserving what is left of Moreland. She also identified the buildings seen here. Besides the Cureton & Cole store on the left, she notes that the middle building was a doctor’s office and the one on the right was the old post office.
Tag Archives: North Georgia General Stores
The two-story building on the right was the W. A. Brannon Mercantile, built in 1894 by R. D. Cole of Newnan. On the left is the Moreland Knitting Mill, built in 1904 as a cotton warehouse. An alley originally separated the two buildings but they were connected by the middle building (with square canopy) in 1937. Brannon sold the old warehouse for use as a knitting mill in 1920, which was originally known as Moreland Hosiery Mills (1920-1927) and later operated as Moreland Knitting Mills (1927-1968).
National Register of Historic Places
Heard Street, running parallel to the railroad tracks, is Flovilla’s historic commercial center.
Much of the space is now occupied by the Victory Tabernacl. When I was photographing, mid-day on a Friday, the church was meeting and I could hear gospel music coming from inside, just as the sign promised.
This iconic general store was most likely built in the 19th century, probably soon after the Civil War; it could be antebellum but I haven’t learned enough about the area to make that connection. It features handmade bricks and an architecture rarely seen today. Though its roof is in ruins, the frame of the structure still seems salvageable.